Does Delta Air Lines serve Starbucks?
The question that might arise is if Delta Air Lines has Starbucks on their menu.
When choosing a Delta Airlines Flight, many passengers hope to grab a cup of coffee or tea before buckling in for the flight. Being one of the most famous and easily recognized coffee brands globally, one might ask: Does Delta serve Starbucks coffee on their flights?
This is a two-part answer: while Delta Airlines does indeed brew Starbucks coffee and serve it on many of its flights, it does not offer the full Starbucks menu that one would find in a traditional Starbucks store on the ground.
Starbucks Coffee: Making Every Delta Flight Better
This includes the Starbucks coffee, espresso, and teas on all of Delta’s long-haul international service flights and cross-border flights in North America. This involves mainline system corridors, which include through routes along the eastern seaboard and other corridors across the country to other destinations in Europe, Asia, Australia, and South America.
Regarding the particularities of inflight catering, Starbucks coffee is served on the majority of flights originating in the United States and has a duration of up to 2 hours and 30 minutes, although depending on the inventory and operation, certain exceptions can be observed.
The Starbucks coffee options are usually freshly brewed general coffee, decaffeinated coffee, and a new Starbucks coffee depending on the season. Coffee offerings are limited to espresso drinks for customers traveling in premium cabins. Coffees vary from Tazo tea bags for domestic US flights to premium band teas in Delta One on International flights.
Starbucks coffee is thoughtfully provided for most Delta flights, though Starbucks-branded drinks, pastries, and sandwiches available on order for purchase and consumption in-flight are not quite as diverse as those offered in Starbucks outlets. Food and beverages available are mostly limited to coffee, tea, and a few nonalcoholic beverages and juices in economy class, while premium class has slightly better offerings.
Starbucks Partnership Since 2011
Delta has been a Starbucks inflight caterer since 2011 due to an agreement with Starbucks that gave it exclusive rights to supply Starbucks products in its airplanes. By the end of 2015, there were close to 300,000 pounds of Starbucks coffee being brewed in-flight for consumption by Delta’s passengers.
This can provide new opportunities for Delta to benefit from Starbucks’ expertise in sourcing, roasting, and brewing coffee. The flight attendants of Delta are trained with the right procedures to make espresso, just like Starbucks so that passengers get served with the right quality of their drinks.
Freshness Matters
Although the coffee served on the plane more often than not is not considered very fresh or tasty, Delta has worked towards fixing this. Similar to Starbucks in-flight coffee served in Delta Airlines, they are made from the same high-quality Arabica coffee beans as those used in Starbucks retail outlets.
Coffee is made using filtered water on board instead of brewing all the coffee on the ground at the time of departure. Another interesting feature is that Delta was the first American carrier to equip all the long-haul international flights with Swiss coffee machines produced by Franke. It permits flight attendants to brew fresh pots for several servings near the time the services will be required.
Coffee service is an important area where passengers evaluate and provide feedback on the quality and variety of coffee served in the aircraft.
Serving Starbucks is a branding and customer satisfaction boost to being among the top favorite and world-renowned coffee brands. This is a common practice that Delta often uses to assess what kinds of food and drinks are offered to customers during their flights.
The 2022 consumer survey results on Delta’s coffee selection were largely positive:
- The satisfaction rate of the passengers who bought more coffee on board was 83%.
- Regarding the taste, respondents’ satisfaction was 85% and
- The freshness of food has been rated at 84% satisfaction.
- Other parameters, such as temperature, sweetness, and brew strength, were also found to be on the preferred side.
But there is still room for improvement; 15–17% of passengers surveyed did not state that they were fully satisfied with the coffee offered by Delta. However, Delta does take pride in partnering with a familiar brand that consumers already have confidence in and have already evaluated highly evaluated—Starbucks. They are already ahead.
The Infatuation: A food and drink publication based in New York, echoed this sentiment, noting that ‘Delta is far ahead of any other airline in terms of coffee quality. ’ They also noted, however, that ‘We still wouldn’t call it anything remotely resembling café-level, but it is more than sufficient for the coach compartment of any airline. ’"
What is the significance of coffee service quality?
Whereas previously passengers in economy class were given free soft drinks and juices, contemporary airlines such as Delta have embarked on the improvement of the quality and variety of coffee and tea services.
This is so because it was deemed correct to consider coffee as a staple on most flights as it enjoys high demand as an often-served product. Airlines know that coffee is consumed by most of the adult U. S. population. Delta alone has approximately 499,000 cups of take-away coffee daily throughout its global coverage.
One can argue that providing Starbucks coffee quality to passengers will go a long way in shaping their perception of the airline’s inflight food and beverage service. The ability to have a coffee brand that one is used to and has developed an affinity for can be somewhat comforting and reminds one of home while seated in a metal container thousands of kilometers in the air traveling at speeds over 500 mph.
The final word: Delta ensures that Starbucks coffee is available on most of its aircraft. So while passengers cannot order a customized Starbucks latte or breakfast sandwich on the plane, they can still have Starbucks just like before or after the flight in the airport, making a Starbucks run on the way to or from their house.
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