How is American Airlines rated
Similarly, American Airlines is a major international airline based in the United States and a member of the OneWorld alliance.
Being one of the leading airline companies in the United States with over 90 years of experience, the overall rating and the quality of services provided by American Airlines vary depending on the customer’s and professional opinion.
Customer Ratings When it comes to the reviews by consumers on Skytrax and AirlineRatings.com, American Airlines’ performance is average to slightly below average compared to the other competing airlines. Skytrax's rating of the airline based on reviews of passengers is 2 out of 5 stars; thousands of flyers deliver their feedback. The majority of the time, the positives that are mentioned include the fact that it has a vast network connecting the world, several flights with more being added daily, and free access to the Admirals Club Lounges. The weaknesses comprise an older fleet, uncomfortable and limited seating and leg space, uneven cabin, and in-flight services, poor on-time performances, expensive ticket prices, and relatively inferior customer reward programs compared to competitors.
Currently, as a safety rating, AirlineRatings.com decided to give a 3/7 star rating to Americans while giving a 3/5 star rating for product and service aspects. The grades for comfort and time were poor, indicating a poor product rating. Other advantages mentioned by the reviewers on the site can be similar to the pros of AA regarding global connectivity, whereas the minuses can be related to the old age of the planes and the density of the seating. However, it appears operation-specific, or at least route- and crew-specific, as told by first-hand stories.
At TripAdvisor, the directly comparable average rating of American Airlines is 3,5/5 based on more than 15000 reviews. While qualities that impact positive experiences such as friendly staff, easy-to-book flights, and convenient flights get canceled out by negatives such as uncomfortable old planes, substandard entertainment, meals, flight delays and cancellations, and baggage handling, Likewise, the feedback regarding the price of the service received also varies.
Experts' Perspective For example, the industry has major rating companies such as JD Power, APEX, and The Points Guy that assist in offering measures of evaluation on aspects such as passenger satisfaction, dependability, fees to be paid, loyalty programs, entertainment, seating, and amenities, among others.
According to JD Power’s 2022 North America Airline Satisfaction Study, American Airlines has a ranking position of 11 out of 14 airlines considered, with a satisfaction score of 758 out of 1000. This score was below average compared to the previous year, and the following aspects contributed to lower satisfaction levels: increased ticket prices, reduced onboard service quality ratings, a higher number of mishandled bags, and older plane interiors. This highlights that Delta, JetBlue, and Southwest were among the best in terms of satisfaction.
On a similar note, in the APEX 2023 ratings, which rank airlines based on qualitative parameters such as seat comfort, food and beverages, service, and hygiene, American Airlines also receives average ratings. Comparing North America only, it tops Delta, JetBlue, Air Canada, and Alaska but is behind United and Frontier.
Finally, The Points Guy ranked US Airlines for domestic flights in 2022 and ranked American Airlines 6th among the 10 airlines.
However, for the fact that its route network and Admirals Clubs were the strengths we counted for, it had high cancellations, a relatively lower value proposition of its loyalty program compared to the industry benchmark, mediocre catering services in premium cabins, a mixed cabin product offering, and average customer satisfaction scores.
What more can American Airlines do to enhance its ratings?
Indeed, American Airlines has certain issues related to brand image and/or customer satisfaction in many aspects, as per passenger feedback and/or researcher-defined parameters. Most of them originate from having a high operating cost and investing in an outdated fleet containing high-cost and inefficient gas-guzzling aircraft like the Boeing 757 and 767 for many years. This has been coupled with high oil prices, which compromise profitability and hence require reinvestment into better products.
Although it has some shortcomings—the company admitted that it needs to improve the passenger experience—American continues to connect more than 200 destinations worldwide with 700 aircraft. The new services that the airline offers include satellite wifi, power sockets, and premium economy class. It’s also replacing its fleet over time with new Boeing 787 and Airbus A320/A321neo aircraft, which have improved comfort features.
If American Airlines directs its capital investments on renewals of planes, interiors, and catering services, increasing operational reliability and making its AAdvantage loyalty program even more valuable, it will be in a position to challenge the higher customer satisfaction ratings of rivals in the ensuing years. Further improvement in these aspects should facilitate a change of heart by the people, entice them to make repeat orders, and see the airline gain better ratings in the long run.
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