Is Vistara part of Star Alliance?

  • Jul 18, 2024
Is Vistara part of Star Alliance?

You will be aware of some of these elements depending on the date you want to reserve your Vistara flights: Does Vistara belong to Star Alliance?

This article briefly covers the background of Vistara full-service Cheap Flight Ticksts based in Delhi, India, along with a joint venture between Tata Sons LTD and Singapore Airlines. With 26 member airlines, Star Alliance is among the largest carriers in the world. Vistara is rather a full-service carrier partner in India, not a member of the Star Alliance. The answer is negative: Vistara is not part of Star Alliance right now.

Introduction to Vistara

Launched on January 9, 2015, Vistara has as its goals reforming aviation rules in India and offering consumers improved service. Operating under the "premium economy" business model, the airline is very dedicated to providing excellent services. Vistara flies more than fifty planes now and visits 10 more countries in addition to forty-plus Indian locations. For this reason, that is among the most well-known full-service airlines in India.

Vistara is leased; Tata Sons owns 51% of it and Singapore Airlines owns 49%. This allows them to mix their worldwide image and service performance with the warm, traditional Indian hospitality Tata has given throughout the years. Vistara finds it simpler to combine best practices and knowledge from the Singapore Airlines group thanks to this collaboration.

The following is an overview of the current status of the Star Alliance Network.

Star Alliance is a global organization formed in 1997 and it is one of the largest airline alliances being a multilateral one. This comprises 26 member airlines originating from different parts of the world. Thus, the main objectives of Star Alliance are to ensure that passengers have smooth connecting flights, reciprocal loyalty programs, and comparable services across the globe. Its slogan is ‘The Way the Earth Connects’.

Some major benefits offered by the alliance include:

  • The global awareness and outreach — the ability to reach more than 1,300 airports across the world.

  • Some of the tangible mutual gains include loyalty programs and shared facilities such as membership-only lounges for frequent fliers.

  • Connecting flights between airlines without the need to travel to different terminals

  • Such service priorities as making a table and wait-listing, delivering the baggage, etc.

    It has stringent membership requirements whereby Members must meet certain quality, safety, customer relations, infrastructure characteristics standards, etc. This guarantees high service levels within the alliance. Star Alliance was formed on the 14th of May, 1997, and therefore the alliance is in its 25th year as of the 14th of May 2022.

    Why Vistara Is Not A Part Of Star Alliance

    Currently, as of 2022, Vistara is not a member of the Star Alliance network of airlines. One of the key factors is the fact that the Star Alliance already has an Indian member in its team – Air India has been a member of the alliance since 2014.

    Each Star Alliance member is selected with consideration to the added value of the prospective member in terms of network reach, market growth, etc. In places like India where there is already active aviation expansion taking place the alliance would not want duplicity through the formation of similar routes or intense competition from carriers that are very much aligned with the existing members.

    Moreover, Vistara is still a relatively young airline, and it is currently entering a niche market that is rapidly expanding. It is probably set to increase the penetrations in the domestic market and the new international short to long-haul services originating in India. Partnership in a global alliance might not be on the agenda at any given time. However, it is not close to partnership.

    However, Vistara has codeshare arrangements with several global airlines such as Singapore Airlines, SilkAir, United Airlines, Lufthansa, and others, though they are conventional business relationships and thus do not qualify as Star Alliance members.

    The other could be that Tata Group is already associated with two other airlines namely Air India which is a member of Star Alliance and Tata’s AirAsia India. Extending the strategic alignment of Vistara too far may also construe flexibility. However, Vistara does provide Singapore Airlines’ level of service that can be compared to the service of other Star Alliance airlines.

    Vistara and Star Alliance: The Next Possible Move

    While analyzing the current state of the airline and the growth rate of Vistara, several experts have commented that it may want to enter into the Star Alliance at a later time. It may well be particularly valuable for both Vistara and the Alliance and could therefore be worth exploring.

    Vistara can aim to obtain a truly global network and mutual codeshare, operating and technical cooperation, and facilities with some of the finest airlines of the globe. To Star Alliance, Vistara offers a robust and well-positioned product offering and significant domestic and international connections in the burgeoning Indian subcontinent.

    Nonetheless, achieving network overlap with Air India requires clarification at first, potentially by leveraging the market segmentation approach. However, one definitely must mention that Tata Group's synergy between its airlines could be a strength in terms of the customer experience.

    Conclusion

    In conclusion, Vistara is currently not part of the Star Alliance since the group already has another member from the country, which is Air India. For a relatively new airline concentrating on a single-country market, forming a partnership with a global alliance may not be a priority at the current time for Vistara.

    However, prospects of linkage have been analyzed from various sector lenses, likely due to Vistara’s focus on premium services and the Tata association. The connectivity to the global networks could be an advantage after Vistara has created its network internationally. Some of the Star Alliance carriers are bilateral partners with SIA and it currently operates bilateral agreements with some of the Star Alliance operating partners. Maintaining Star Alliance membership continues to be contingent on market factors regarding strategic reasoning.

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