What alliance is Delta?

  • Jul 18, 2024
What alliance is Delta?

Based in Atlanta, Georgia, Delta Air Lines is among the largest airlines operating in the United States of America. With American Airlines and United Airlines, the other two major airlines from the United States, Delta Airlines is one of the three main carriers flying with a local and worldwide network linking more than 300 sites in more than 50 countries.

To the best of my knowledge, Delta Airlines is among the SkyTeam alliance of airlines' original members. Among the three biggest worldwide alliances created by airlines, SkyTeam is one; the other two alliances are Star Alliance and Oneworld. Formed in 2000, SkyTeam was the latest of the three main airline alliances to form.

What is SkyTeam?

SkyTeam is an international airline partnership that aims to offer a vast list of options and different locations to consumers.

Some key facts about SkyTeam include:

  • Founded in 2000
  • 19 member airlines
  • Currently, it has been delivered in over 175 countries.
  • As many as 751 airport points of departure
  • Annual passengers carried: There are over 630 million people in the world who take drugs and 100 million who are addicted to them.
  • Total aircraft exceeded 3,450.

Apart from Delta Air Lines, other SkyTeam affiliate group members include Aeromexico, Air France, KLM, Korean Air, Middle East Airlines, Saudia, TAROM, Vietnam Airlines, and XiamenAir, among others. Four more airlines currently have Letters of Intent with the SkyTeam and plan to become members in the future as well.

As an association of airlines, SkyTeam's goals are to enhance the overall travel experience and expand the range of opportunities for consumers when they choose a member company. Some advantages are greater route connectivity, additional regional transfers, mutual loyalty programs, guaranteed service quality, and more access to airport lounges when flying overseas.

Delta’s decision to join SkyTeam can therefore be analyzed as follows:

SkyTeam too was introduced in the year 2000, and Delta was part of the initial group that included Aeromexico, Air France, and Korean Air.

There were likely a few key factors that drew Delta into this fledgling airline alliance:

Greater Market Presence: Signing codeshare agreements with other global airlines was another reason because it enabled Delta to have more reach around the world and more destinations for customers to travel to.

Codesharing Benefits: Joining SkyTeam will help to establish codeshare relations with other SkyTeam members, sell seats on each other's flights, and coordinate their schedules and networks.

Frequent Flyer Growth: The SkyMiles program of Delta would improve if other SkyTeam frequent flyer programs were to be offered to it reciprocally. This increases the chances through which members can accumulate and redeem their necessary miles.

Premium Traveler Focus: The original members of SkyTeam, such as Air France and Delta targeted their service, food and beverage, as well as services and choices available to the business and first-class passengers. This was well in line with the approach implemented at Delta.

New Revenue Opportunities: Cairo-Docker alliance: Cooperation between partners in the alliance creates possibilities for revenue sharing between carriers and joint venture routes.

With regards to Delta Air Lines, membership in SkyTeam could provide growth in some of the focal international markets through strategic cooperation with foreign-based flag carriers in some of the prime international hubs, like Paris or Amsterdam. It provided Delta with the extra network length to properly challenge Better with rival alliances.

Exploring the Benefits of Joining SkyTeam Alliance: A Case of Delta Airlines

As a Delta passenger, flying with a SkyTeam member airline provides some valuable benefits and perks thanks to the cooperation between these carriers within the alliance:

  • Reciprocal Frequent Flyer Miles: SkyTeam flight members can use their Delta SkyMiles card to earn and redeem points on all flights of the SkyTeam alliance. This means that customers have a chance to earn more rewards since they will be making more frequent transactions.
  • Greater Network Access: To cater to the needs of its clients, Delta fliers get to access over 750 worldwide destinations, which they can connect through just one reservation.
  • Better Connection Options: Additional codeshare flights and better timing between Delta’s flights and other SkyTeam member airline flights are more interconnected.
  • Consistent Travel Experience: In operation, SkyTeam has done much to standardize the customer touch points, including check-in, access to lounges, services on board, and customer status.
  • More Airport Lounges: Delta’s Sky Club membership allows the cardholder to access other affiliated lounges of other SkyTeam airlines when the person is traveling internationally.

In general, the fact that the scope of the SkyTeam alliance is quite large can be beneficial for Delta Air Lines customers in terms of the spectrum of possible flights and the organization of connections, transfers, and recognition between these airlines. This comes on top of Delta’s already vast domestic US network and incremental international rights.

SkyTeam: Future & Challenges

While SkyTeam remains one of the pillars of the global airline alliance system along with Star Alliance and Oneworld, it faces some challenges in the years ahead:

  • Worldwide Aviation Shifts: It is indicated that recovery from the pandemic, the state of the economy, geopolitics, and sustainable development projects are influencing airlines globally; thus, the strategic management of the alliance should be done carefully.
  • Rivalry with Star Alliance and Oneworld: SkyTeam can be seen as slightly behind other competitor alliances when it comes to total market coverage and the structural integration of alliances; nonetheless, it needs to undergo substantial development for strategic competition.
  • Joint Venture Evolution: SkyTeam will have to evaluate how it would make changes in the cooperation in some specific routes between the member airlines as a joint venture, depending on market needs.

Through the establishment of Delta as one of the key operating members in the US, SkyTeam is strategically positioned as one of the leading global airline alliances. Another strategic factor that will be useful for SkyTeam will be the further active interaction with members and the deliberate development, as all these changes occur in a rapidly developing environment for global airlines. This way, with proper leadership and cooperation, the alliance can be highly beneficial for the long term in the interests of such member carriers as Delta or their customers.