Which 4 airlines formed Star Alliance?
The Star Alliance was created in 1997 as the world’s first airline alliance. Others that joined it in the early years include United Airlines, Lufthansa, Air Canada, and Scandinavian Airlines. These airlines formed this coalition with a view of delivering quality service in a bid to satisfy the many customer who were frequent flyers on the Airlines in the coalition.
United Airlines One of the most important sponsors of the Star Alliance flight, United Airlines is one of the members of this organization. Being a large domestic carrier with a major hub in Chicago, United understood the future that a global airline alliance was. Indeed, joining Star Alliance not only extended its presence in North America but it also enabled it to significantly expand its international network because it could tap into the airlines from the rest of the world. This was a lot useful to its heavy users who could now easily accrue and utilize the miles/points with the help of the United Airlines and other associated airlines under the Star Alliance. United also probably also had a marketing benefit of associating itself with other other top brand companies within the airline industry. In the subsequent decades, United continued to add airlines through Star Alliance membership, which enriched its product offering for those clients seeking a range of international connections and rewards.
Lufthansa Other founding members included Germany’s largest airline Lufthansa, and several other carriers from around the world. Again, while Lufthansa had strengths in many European cities, compared with United its route network in the United States was sparse before the alliance. The strategic joining of the Star Alliance I found that it provided Lufthansa with revenue generating opportunities to use partner airlines to feed arriving Lufthansa transatlantic passengers onto US domestic partner airline flights. This is where the legendary characteristic of the Star Alliance comes into perspective; namely the capacity to book the partner flights at the flick of a button. Essentially for the Lufthansa customers it provided a much wider selection for traveling to different parts of the USA. It also means that the customers based in North America can now have a quick access to the numerous destinations in Europe that Lufthansa has been offering. It was for that and the fact that Lufthansa was a leading carrier in Europe that made it strategically important for United and other airlines to acquire for the Star Alliance formation early on.
Air Canada The acquisition of Air Canada, which provided more presence in Canada plus more routes in Europe and several other parts of the world when it joined Star Alliance in 1997, made a difference. Air travel consumers of United and Lufthansa airlines benefited from the flight connection because Air Canada was a member of Star Alliance to provide connectivity to many destinations in Canada. It also expanded more European cities for customers where they could have access through Air Canada’s international connection points beyond basic gateway cities. Furthermore, the involvement of Air Canada also probably helped in making the Star Alliance more attractive for the future member airlines from other areas, such as Latin America and Asia-Oceania, thus contributed to the creation of the world-wide alliance image of that organization. Air Canada remains one of the alliance’s members that has been providing those worldwide connection opportunities in destinations large and small for more than two decades and counting.
Scandinavian Airlines The SAS, which is actually an abbreviation of Scandinavian Airlines, has a very large network of routes that covers Scandinavia and Europe in general. Earlier when Star Alliance was formed in 1997, having SAS lock on ensured that alliance got good network coverage in northern Europe right from beginning. For the North American consumers, SAS made it easier to access some parts of Europe such as Norway, Sweden, and Denmark that are not fully connected to the US and Canadian travelers by connecting through alliance partners. SAS also flies many flights to Russia - a market that is rather difficult for foreign airlines to penetrate directly. The acquisition of SAS was beneficial in maintaining and diversifying relationships within the Russian speaking world by using SAS’s current established base in the area. However, compared to United and Lufthansa, SAS was rather small The inclusion of SAS in Star Alliance’s network was important as it supplemented it with geographical coverage.
Impact on Air Travel The fact that these major airlines such as United Airlines, Lufthansa, Air Canada, and Scandinavian Airlines got together to form the Star Alliance in 1997 is of immense proportion when one considers the effects that this alliance had on the options of air travels in the last two decades. It helped to create the very idea of an alliance of airlines of different countries which is common in today’s world. which was taken up a few years before by Sky Team and Oneworld alliance would begin soon. Existing flyers for these airlines, who were flying frequently, had greater opportunities to accumulate and redeem their miles/points, and secure elite status; while the loyal customers of these founding airlines could now reach more destinations all over the world with relatively more convenient connections. Since its formation in 1997, Star Alliance has expanded enormously and counts presently 26 different airline members connecting over 1300 destinations around the world. This partnership of four airlines paved the way to the future foundation on which Star Alliance has grown to become the biggest airline alliance system. The member airlines work closely both on operational and commercial levels although they compete on numerous routes; this advantage gets shown on where but with strength of the partners in alliance.
The evolution of an employee engagement app that started with a few members stationed in North America and Europe is …
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